This ex-QLD girl/interior designer, Rae Underhill, got her first taste of an international design fair, braving crazily cold and snowy conditions to visit the Stockholm Furniture Fair. Things were bright and warm inside with both exhibitors and visitors saying it was the best fair in years. There was a real sense of optimism, belief in the future and the economic turn around which was exciting after 12 months of pure GFC gloom living in London.
The following is Rae's personal experiences and review of the Stockholm Furniture Fair.
"Lighting was the stand out with Northern Lighting leading the way introducing cool and quirky pieces that made me laugh, like this favourite the "Moo" light.
Hot lighting trend spotted at both Gubi and House of Light - grandeur in repetition. Simple shades, lots of shades, scattered or arranged into giant rectilinear pendants or table lamps on simple benches. Very simple scandinavian styling.
Swedish flooring company Bolon was completely ubiquitous at the show. Launching their gorgeous new Bolon GREEN Botanicals range with a killer stand complete with man eating style flora, and the sexy herringbone at their newest designer friend Paul Smith's whimsical lounge exhibit, they were a major presence. I counted almost 20 stands using in unthinkable imaginative ways, and that many creatives cant be wrong! My favourites are the newly recoloured metallics.
Not afraid to mix intellect with their fluoro string, Moroso's heated spidersweb wins the award for best stand by a leading international furniture exhibitor. The highlight, FRONT's Moment Collection of sofas, the Soft Wood Sofa, Cushion Sofa and Draped Sofa, are a confusing but fabulous feast for the eyes. A specialised textile allows the use of photographic images to create an illusion of movement on the surface of the products. If you get the chance to view the pieces in person you wont be disappointed.
And finally Greenhouse, the area allocated to student and up-and-coming designers was an impressive aside from the main hall. Designed by Jens Fager, star student designer of the minute, the simple looking response originated from the geometric theories of Vitruvius allowed the work exhibited within to remain the focus." Rae Underhill
www.northernlighting.no
northernlighting
Thank you so much Rae for sharing your inspiring experience at the 2010 Stockholm Furniture Fair in Sweden! Keep us up to date with the design world via London! Arielle, Gloss Posse x
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